Numbers of new volunteers increase at Project417 grassroots program for Toronto’s homeless – Thanks to Social Networking , Blogging and Search Engine Optimization:
2009 has been an exciting year here at Project417. We’ve seen a marked increase in the number of local Toronto volunteers willing to come out and help us on our sandwich runs to the homeless
A sandwich run is simply volunteers delivering nutritious bag lunches to homeless street people by walking well traveled routes in the downtown Toronto area where street involved people live. It is a relational outreach – a grassroots community building activity – in addition to delivering a meal to a hungry person, hopefully friendly conversations take place and bridges of trust strengthened.
Volunteers handing out bag lunches
Project417’s volunteer ranks have been swelled this year by caring people from all walks of life, from young teens to working adults – bank executives, health care professionals, singles clubs like Meet Market Adventures, whole families and even the cast of Toronto’s smash hit “We Will Rock You”. This past year we have hosted more than two thousand volunteers. Most of these new volunteers found out about us through search engines like Google. If you follow that Google link you’ll see that Project417’s sandwich runs are ranked first and three other results relate to our sandwich runs to the homeless. Even Microsoft’s brand new offering Bing -which replaces their MSN Live search – ranks the MissionLog right here first and five or six other Project417 results including volunteer videos on Facebook.
I’ve worked hard over the last few years to improve our search results so that Project417 can more easily connect with volunteers, because, in the end, the beneficiaries are Toronto’s homeless and under-housed. We can’t afford professional SEO services or IT Web 2.0 and 3.0 consulting, so all of this sucess has been home grown sweat equity. By far the biggest success has been WordPress.com – where you’re reading this blog right now – the MissionLog or missionlog.wordpress.com – WordPress is one of the most popular blogging platforms. It’s free and the blogs don’t carry any advertising. It is easy to use and set up your own blog, but has powerful options like tagging, gadgets, video and topical categories that really help optimize your search engine ranking. There are a host of other online tools I’ve used to promote this blog and the Project417 official website and I’ve listed some of them at the end of this post.
Here at Project417, we’ve been facilitating sandwich runs for almost twenty years – our Director, Joe Elkerton first started going out to visit the homeless in the late eighties with a handful of college friends when reports of deaths among the homeless outside on the streets first surfaced in the news. This was before government sponsored programs like StreetHelp and Streets to Homes. The main focus of the program is not simply delivering food to hungry street people. The key factor is communication through conversations with our friends on the street. We don’t try to be experts or counselors, rather we try to help our volunteers – ordinary people – engage with the homeless. This is true community demonstrated by the caring act of delivering a meal.
Anyone can volunteer with us by invitation by emailing firstname.lastname@example.org – After taking part in our orientation presented by experienced team leaders the night of the sandwich run we head out on the streets for two or three hours. Find out how truly liberating this volunteer experience can be – to step outside your personal comfort zone and meet our homeless friends on their own grounds.
You can help get the word out online – visit any of the following links and share them in your blog or on facebook, or post them on Digg or Reddit. There’s lots of photos and even video of our volunteer experience.
Project417 Sandwich Run to the Homeless
TOStreets – another blog on Windows Live Spaces
TOstreets on MySpace – the MySpace page
Project417 – The Facebook page – become a fan
Canada News Blog – a more general blog by Canayjun (moi)
Hogtown Prophets – Listening to prophetic voices from the street
And some of these great link sharing sites –
Twine.com – visit Homeless on twine
Technorati – Homeless blog search by Outreach417
Twitter – follow @canayjun on Twitter
Delicious.com – Outreach417’s bookmarks – hundreds!
[I’ll post more here soon]
Filed under: Advocacy, Blogroll, Blogs, BREAKING News, Culture, Disaster Relief, homelessness, Industry News, internet, Life, News, People, Photos, Software, Technology | Tagged: bag lunch, Bing, blog, Blogger, blogging, charity, engine, food, google, grassroots, help, homeless, homelessness, hunger, hungry, links, meal, mission, non-profit, optimization, outreach, Photos, poverty, project417, rank, ranking, sandwich, search, short term, street, top, toronto, video, volunteer, wordpress | Comments Off on Toronto Helps – More volunteers help with sandwich runs to the homeless